What live streaming and content lessons can non-outer-space-faring-rocket ship-building organizations learn from the SpaceX Falcon Heavy launch and Tesla Roadster collaboration?
YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?
With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the company’s Spring Forward event .
Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.
Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.
YouTube shouldn’t be viewed solely as a video publication platform.
It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.
If you don’t know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list.
With over 22 million subscribers – only bested by YouTube category channels for ‘music’ and ‘popular on YouTube – Worldwide’ – there’s no arguing that this is what ultimate YouTube success looks like.
Google’s YouTube Rewind video and compellations of top trending videos serve as a great way to remember, and in some cases discover, what people have been paying attention to over the last 300-some-odd days, and to gain some perspective of where video content may be headed in 2014.
There are a huge number of variables that are influenced by the quality and value of your content, so it’s understandable that you might feel compelled to obsess over every detail of your latest video, photograph, blog post, Facebook update, tweet, pin, or podcast until it is absolutely perfect.
But, when creating social media content, the pursuit of perfection – for most businesses – will yield diminishing returns.
The fact that over half of all people are going to be consuming your content on mobile devices, should impact the format of content you choose to produce, and be considered when measuring and analyzing the performance of your business’ Facebook updates.
10 steps to get you started producing killer video content for your SMB.