In this post we discuss why the vast majority of businesses should not be concerned with the latest round of Facebook News Feed changes.
What is good content? Understanding and agreeing to the universal characteristics of ‘good content’ is critical for anyone involved in the planning, creation, and measurement of content.
YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?
Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?
Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.
The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.
Curating content is an amazing way to fill your content pipeline, but frequently is lazily executed, not well thought through, and in some cases, is abused.
There are important considerations to take into account when identifying the social media networks that are right for your business.
Directly connecting social media activity to sales is an ongoing challenge for many businesses. The problem is that attempting to find a ‘direct connection’ to some extent ignores the ‘social’ aspect of social media, as well as the non-linear path to purchase.
Without context, social data and analytics won’t tell you much of anything that is useful for your business.
Another week, another social media blunder. How to avoid being in the headlines for all of the wrong reasons.
Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.
Frequently, when hashtags are being discussed – in blog posts, books, whitepapers, as part of campaigns, in meetings, or wherever – their importance is held so high that I find it verging on laughable.
A hashtag, plain and simple, is a tool for sociability.
Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.
Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.
But, is this good enough? Is this what we want for our businesses and brands?
Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?
There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.
Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform, and there’s good reason to be excited for this potential new feature.
It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.
The ill-advised focus that some organizations and people give to acquiring masses of Twitter followers, and the tactics they employ to inflate their numbers, is sometimes mind boggling.
There are numerous tools and services available that make filling your social media feeds with content incredibly easy, but just because it’s easy, doesn’t necessarily mean you should use them.
Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that’s okay… it’s maybe even good.
There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.
An overview of what you can find within Twitter’s native analytics, as well as how to find them, so that you too can benefit from having additional insight and information about your tweets and Twitter followers.
Building trust can lead to increased loyalty, build advocacy, create evangelists, improve the potency of your marketing messages, mitigate customer churn, and generally strengthen the emotional connection people have with your brand.
Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.
Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?
The problem with ‘engagement’ is that it doesn’t tell us much at all. It’s not really a definitive indicator of anything except that someone clicked a button, or mashed a few keys on their keyboard.
Use of Pocket has been beneficial for me both personally and professionally, and if you’re looking for a solution to help you to navigate and organize content more efficiently, I implore you to check it out.
What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?
Thinking small about social media marketing is about dedicating yourself to affecting real business results in small increments, day after day, for great long-term impact.
Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.
YouTube shouldn’t be viewed solely as a video publication platform.
It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network.
The same video uploaded twice, by the two parties responsible for its production respectively, with very different results. Why?
The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.
Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.
As they frequently do, Facebook has relatively recently made some changes to their platform that have changed how you go about activating targeting options for Timeline posts.
“Now, When a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page”. – Facebook
It’s clear that engaging your business’ audience on mobile social media is becoming increasingly critical.
The trouble I find many businesses have isn’t about realizing that mobile is an important platform on which to have a solid presence, however, it’s how to establish that presence, and where.
Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t
So, this is all well and good, but what can be learned from this phenomenon and applied to your business?
It’s been a while since I’ve published a 3 LINKS post featuring recent articles that I’ve found to be interesting, useful, entertaining or inspiring, but alas, here we go:
In my experience, job descriptions tend to kind of just… well… be job descriptions.
What I mean by that is that they’re not exactly the first thing that businesses think about when conceiving of ways to push their business forward, promote and lead innovation, build and sustain brand advocacy, and ensure employees and coworkers are driving forces behind organizational social media success.
Predictions about what impact wearable tech will have on the social interactions brands have with, and digital utility that brands provide to, their audiences.
As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as possible is of utmost importance to maximize results.
You shouldn’t simply follow best practices.
Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.
Setting goals and objectives to guide your social media marketing activity is critical to ensure that your efforts are making a meaningful and positive impact on your business.
Without well-defined goals and objectives, there is no way to determine what success looks like, no way to measure success, and no way to optimize. In short, without established goals and objectives, you’re completely flying blind.
Google’s YouTube Rewind video and compellations of top trending videos serve as a great way to remember, and in some cases discover, what people have been paying attention to over the last 300-some-odd days, and to gain some perspective of where video content may be headed in 2014.
How can businesses effectively provide customer service on social media while not having their profile be overrun by negativity?
No matter how much time you spend thinking about every conceivable scenario that might play out on social media, it is impossible to think of them all.
Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.
This is the nature of social media and the world in which we live and our businesses operate. Things change fast. Really fast.
It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.
Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.
While you’re undoubtedly busy planning your personal social schedule with family and friends, now is also a perfect time to be planning your social media activity for the coming weeks. Planning can be critical to ensure you’ve got your ducks in a row for when you inevitably take a bit of time off to enjoy the season, and to sustain activity and engagement with your audience during this time.