For some businesses on social media, being proactively social can be fraught with organizational challenges.
Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;
They forget to be social.
Even if you are producing amazing content, there are reasons for why comments, re-tweets, replies, +1’s, ‘likes’, and pins can wane. To overcome this, there are many strategies and tactics that community managers can employ to incent and encourage social behaviour.