Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.
Nobody cares that you have an account on Facebook, Twitter or YouTube.
If you’re solely broadcasting and republishing readily accessible information, nobody will care because there is no added value to ‘liking’ your Page, following your business, or subscribing to your social media channels.
Conducting consumer research via social media affords many benefits versus traditional methods such as recruiting for in-person focus groups. It can be significantly less expensive, you can question your audience at a moment’s notice, you are more likely to get genuine responses, you’ll avoid having a single overbearing participant sway the opinion of a larger group, and it’s more flexible and adaptable.
I’m not going to spend time in this post to discuss all of the measures by which success on social media can be measured; instead I’ll cut to the chase.
The real reason you’re probably reading this article is because of what’s promised in the title, so here we go.
The silver bullet for acquiring Facebook fans is…
Yeah, yeah, I know. It’s pretty ridiculous that I’m writing a blog post about not writing blog posts.
Anyway, indulge me, and maybe you’ll find something of value here.
10 steps to get you started producing killer video content for your SMB.
Pinning a post on your Facebook Page keeps an update at the top of your Timeline for 7 days which keeps it visible to your community, encourages engagement, and allows you to increase impressions for the pinned content amongst other benefits.
No matter how you view the receipt of negative comments, don’t panic when you see them inevitably appear.
There are actually a number of reasons why the receipt of negative reviews can be very positive.
To many, the thought of maintaining a blog for business can be daunting. Contributing to a blog, keeping a regular posting schedule, ensuring content is relevant and topical, and figuring out how a blog can fit into your social media marketing strategy are just a few of the many perceived barriers.
Whether you like it or not, your business has a mobile presence. The penetration of smartphones in Canada is now above 45% (source: Comscore) and consumer interaction with social media on their mobile devices is exploding.
After doing a quick audit of Facebook Pages for some of the local businesses in my neighbourhood, I was surprised to discover how few of these pages had a cover photo.