Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.
Through social listening, reading reviews and comments, and paying attention to competitive communities you can learn what you’re doing well, what needs improving, and gain a stronger understanding of what you can do to enhance the performance of your business.
For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.
Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.
For many businesses, Yelp can be an incredibly useful social media network for driving real and measurable business results.