What if the solution for declining organic reach had more to do with user behaviour than complicated News Feed algorithms?
Properly responding to audience-initiated dialogues on social media is a great opportunity for you add value, increase affinity, build advocacy, and develop relationships with individual members of your community.
Despite having an amazing opportunity to initiate and sustain meaningful dialogues with their consumers, many brands treat social media primarily as a broadcast platform.
Social media marketing is perfectly suited to sustain relationships with your consumers, even after they’ve made a purchase.
An effective social media strategy that accomplishes this will result in sustaining and strengthening loyalty, and will ultimately result in higher repeat purchase intent.
Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;
They forget to be social.