Investing in social media customer service support and responding to consumer feedback can have a dramatically positive influence on purchase intent, and not just for the consumers you interact with.
I know that you’re probably thinking there’s no possible way that an Ikea catalogue could possible be anything close to being considered ‘killer content’, but I think if you check this out for yourself that you’ll agree with my thinking that this is pretty cool.
For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.
Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.