Consumer behaviour and consumption habits of video content across devices and platforms is constantly shifting, so keeping a finger on the pulse of those shifts allows us to better plan our own video content, and anticipate results.
It’s time again for an other episode of 3 LINKS, where I share some of the better blog posts that I’ve read in recent history on the subjects of social media marketing, content marketing, traditional marketing, business, or anything related.
It’s clear that engaging your business’ audience on mobile social media is becoming increasingly critical.
The trouble I find many businesses have isn’t about realizing that mobile is an important platform on which to have a solid presence, however, it’s how to establish that presence, and where.
It’s been a while since I’ve published a 3 LINKS post featuring recent articles that I’ve found to be interesting, useful, entertaining or inspiring, but alas, here we go:
3 Links is pretty simple; I collect a series of three blog posts on social media, digital or content marketing that I feel may be worthy of your attention. Simple as that.
The fact that over half of all people are going to be consuming your content on mobile devices, should impact the format of content you choose to produce, and be considered when measuring and analyzing the performance of your business’ Facebook updates.
This is the fourth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.
Foursquare is an easy social media platform for consumers to use on a regular basis, can provide great value through the sharing of tips, allows businesses to reward consumers with specials, and is an amazing way to engage people on their mobile devices when they are physically experiencing your brand. Pretty good right!?!
I know you’ve been hearing for years now about the tremendous opportunity that mobile marketing presents; but have you acted on it? How are you reaching your consumers on their mobile devices? How have you optimized your digital presence for mobile?
For many businesses, Yelp can be an incredibly useful social media network for driving real and measurable business results.
Whether you like it or not, your business has a mobile presence. The penetration of smartphones in Canada is now above 45% (source: Comscore) and consumer interaction with social media on their mobile devices is exploding.