
For any business that is knowledge-based, ideas are typically thought of as being the currency of their organization. Ideas are the basis of their product, the centre of their value proposition, and their competitive advantage. For these reasons – which are entirely valid – ideas are typically held close to the chest and are protected as carefully as a newborn child.

A challenge for marketers is how to tap consumers behaviour of using multiple devices concurrently in a way that will amplify your brand’s message, provide value to your targeted consumers, and provide a seamless experience from device to device.
Following are three tips for how to tap the power of consumers’ simultaneous or sequential multi-device use.