Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.
The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.
Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.
After much experimentation with Facebook ads, what I’ve consistently found is that with nurturing – monitoring and optimization – it is fairly easy to create ads that outperform Facebook’s recommended bid rates for CPC ads.