
It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.
Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.

A challenge for marketers is how to tap consumers behaviour of using multiple devices concurrently in a way that will amplify your brand’s message, provide value to your targeted consumers, and provide a seamless experience from device to device.
Following are three tips for how to tap the power of consumers’ simultaneous or sequential multi-device use.

Foursquare is an easy social media platform for consumers to use on a regular basis, can provide great value through the sharing of tips, allows businesses to reward consumers with specials, and is an amazing way to engage people on their mobile devices when they are physically experiencing your brand. Pretty good right!?!

34% of consumers like brands on Facebook for promotions or discounts, and 21% of consumers like brands for free giveaways. Doing some simple math for you, that equates to 55% of all Facebook brand Page likes that are driven by people’s desire to get something for free or to save a few bucks. Pretty compelling information, but there are two sides to this story.

Over the years, Apple has proven to be an organization that knows how to tell relevant and compelling stories that have captured the imagination of legions of loyal fans. When it comes to social media marketing, content marketing, advertising and communications, storytelling is a critically important skill for the same reasons it has served Apple so well, and more.