Choosing a prize, or creating a prizing structure for your promotions should be carefully thought through so that it builds on your brand’s core value proposition, is attractive to your targeted audience, and rewards existing consumers in a way that is of contextual relevance.
Profiles with no name, picture, or mention of a human being. Content that is created with the sterility of a surgeon’s table. And an almost concerted effort to hide the faintest hint of a heartbeat. These are all characteristics I see far too often from businesses and organizations on social media.