Even if ‘social media’ isn’t part of your job description, dedicating time to social media can be a boon for your career and enhance the value that you offer your organization, clients or customers, and coworkers.
There are actions you can take to support your content, amplify its success, enhance your returns from having made a meaningful contribution, and maybe even increase your chances of having subsequent guest contributions published.
It’s been a while since I’ve published a 3 LINKS post featuring recent articles that I’ve found to be interesting, useful, entertaining or inspiring, but alas, here we go:
A problem that many of us have is that we create or crop our images to look best on the original site of publication, but don’t take into account the many places our content may be spread.
There is a work around for this, however, which is pretty simple, and will all but guarantee that wherever you see the image associated with your blog post, that it will look great.
Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.
Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.
Following are 4 methods to gain higher levels of interaction with your blog content.
Believe it or not, while I took the week off of social media, the world kept spinning, my business survived, my face didn’t melt off, and no other catastrophes occurred as a direct result (as far as I know anyway).
Whether you’ve spent a couple of hours, or a couple of days working on your latest post, you’ll want to ensure you get as much as you can out of it.
Following is a post-publication action plan that you may want to consider the next time you publish a new blog post.
Success isn’t about the thousands of people that read your blog but never take action. Success is about the one person who reads your blog and makes a purchase.
Your blog should be feeding your social media content pipeline, including Pinterest.
I know it seems counterintuitive that a largely text-based medium, your blog, could feed your content pipeline for Pinterest, which is such a visually based platform, but it’s certainly not impossible.
This is a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.
How can you overcome what seems like many business bloggers’ worst nightmare, a lack of time?
Blog faster.
And here are 8 tactics, tips, tools and strategies to do just that.
While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.
How many articles have you read about how to write the best blog titles for SEO?
Lots? Yeah, me too.
Well, here’s another idea; how about writing blog post titles with an aim to captivate and compel prospective readers to click on your post, and so that they will have some sense of what they are investing their time to reading?
It’s roughly 1 year, and 100 posts ago today, that I started the RGB Social blog.
This blog most certainly remains in its infancy, and I still feel as though I’m just getting started, but I thought this as good a time as any to reflect back and share a bit about my experience with it thus far.
When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest.
My advice on this is quite simple; DON’T.
Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline.
It can be discouraging to those who are contributing content, and working like crazy to keep a blog afloat to not see unique visitors, page views and subscribers come in droves from the get-go.
Additionally, it can be tough to justify the ROI of your business’ blog to supervisors, management or ownership without having incredible reach.
Yeah, yeah, I know. It’s pretty ridiculous that I’m writing a blog post about not writing blog posts.
Anyway, indulge me, and maybe you’ll find something of value here.
The very thought of wanting to ‘remove your business from social media’ is completely missing the point.
You can’t remove your business from social media.
It’s as simple as this… If you’re into social, digital or content marketing, you should really read the following blog posts.
I botched a blog post that I published earlier in the week. There. I said it.
The good thing is that by making some mistakes on this post, it reminded me of a few rules I try to apply to all of the content I create, and maybe it can save you from making some of the same mistakes.
Profiles with no name, picture, or mention of a human being. Content that is created with the sterility of a surgeon’s table. And an almost concerted effort to hide the faintest hint of a heartbeat. These are all characteristics I see far too often from businesses and organizations on social media.
What if I told you that an incomplete blog post could actually be better than a post that covers every conceivable detail?
This is the second installment of 3 Links (the first installment of 3 Links can be seen here). Day to day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.
Day to day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well.
15 benefits that can be experienced by having a complete social media profile.
A quick Google search for ‘buy Twitter followers’, ‘buy Facebook fans’, ‘buy YouTube views’, or ‘buy Google +1’s’ reveals there are no shortage of ways to quickly grow your fan-base, likes or views.
The question is: Should you pay to artificially inflate these numbers?
To many, the thought of maintaining a blog for business can be daunting. Contributing to a blog, keeping a regular posting schedule, ensuring content is relevant and topical, and figuring out how a blog can fit into your social media marketing strategy are just a few of the many perceived barriers.