Now is a perfect time to not only enjoy some of the end of year content, but it’s also a great time to reflect on your own year in social media marketing, and think about and plan for your year ahead.
When planning your social media activity, it is critically important to understand your consumers’ natural behaviour on social media, with technology, and in the offline world to maximize the effectiveness of your efforts.
A key step when developing a social media strategy is to thoroughly understand your targeted consumers and community members so that you can determine how to engage and interact with them, what content will be seen as valuable and relevant, and how they use social media and technology.
When developing a social media marketing strategy, it is important to give thought to your relationship strategy, and include this as part of you broader plan.
What business you are in, in the context of social media?
Without acknowledging exactly what business you’re in, it will be difficult, if not impossible, to identify a set of attainable goals and objectives for your social media marketing efforts.