There are many barriers that keep marketers, advertisers, and business leaders from personalizing content; technology, resources, data, bandwidth, and more. The good news is that each of these barriers can easily be overcome.
What is good content? Understanding and agreeing to the universal characteristics of ‘good content’ is critical for anyone involved in the planning, creation, and measurement of content.
Many common Telco + ISP social media crisis management issues can be more effectively handled.
Social reach does not necessarily equate to influence. Thinking holistically about the array of people that can have significant influence will strengthen your social media activity.
YouTube recently launched Community to enable content creators to engage audiences in new ways beyond video. What does this mean for business?
Facebook recently changed the News Feed algorithm, which has once again resulted in a decline in organic reach for publishers. But is this all bad news for business?
Live video is a HOT topic. Here are 8 considerations to maximize the success of your business or brand’s foray into broadcasting live video.
The introduction of a Facebook-esque feed algorithm on Instagram isn’t something you should be losing sleep over for your business.
Without context, social data and analytics won’t tell you much of anything that is useful for your business.
A huge number of people continue to use email as their primary social sharing tool in the workplace, but are completely ineffective at using it properly.
Here are 6 tips to ensure that the content you share with colleagues and coworkers via email actually gets read, applied and responded to.
Frequently, we gauge brand-related success on social media on awareness, perception, affinity, or other similar measures.
But, is this good enough? Is this what we want for our businesses and brands?
Why are we all so eager to spend as little time as possible on our business’ social media marketing efforts?
There tends to be a strong correlation between the time, energy and effort put toward implementing a smartly crafted social media strategy, and expected results.
It is important to be clear about the distinction between strategy and tactics because misinformation leads to bad decision-making. There is too much at stake for this to not be perfectly clear.
Failure is not an option, it is going to happen, which includes some of your efforts on social media. And that’s okay… it’s maybe even good.
There are a huge number of ways that social media advocates can have a positive impact on your business.
The challenge is that identifying advocates isn’t always a simple task, and more challenging still is finding ways to encourage those advocates to sustain high-levels of involvement within your social media communities.
In my experience, job descriptions tend to kind of just… well… be job descriptions.
What I mean by that is that they’re not exactly the first thing that businesses think about when conceiving of ways to push their business forward, promote and lead innovation, build and sustain brand advocacy, and ensure employees and coworkers are driving forces behind organizational social media success.
Of the 104 articles published on the RGB Social blog in 2013, the following 10 received the most number of views.
No matter how much time you spend thinking about every conceivable scenario that might play out on social media, it is impossible to think of them all.
Opportunities arise, competitors emerge, trolls attack, sites go down, preferences change, and sometimes, pigs fly.
This is the nature of social media and the world in which we live and our businesses operate. Things change fast. Really fast.
It’s no secret that people are making more purchases, and purchase decisions, online. Consumer purchase behaviour is undergoing a dramatic shift that is getting more pronounced every day, and unprepared retailers are seeing declines as a result.
Over the course of the last week or so, there have been several revealing statistics released to support that consumers are not only spending more time shopping online, but that brick and mortar shopping behaviour is being influenced by digital interactions, which of course includes social media.
Every day there are businesses and brands producing and publishing amazing content, and tightly integrating traditional media with their digital and social programs.
It wasn’t long ago that I was writing about Ikea’s awesome 2014 augmented reality print catalogue, and Ikea has knocked it out of the park again with their second-hand furniture campaign.
Imagine if you could have access to all of the best information, articles, whitepapers, reports, and resources that your coworkers are paying attention to.
Also imagine if they had access to everything you were checking out online.
You would all be better for it, right?
Through social listening, reading reviews and comments, and paying attention to competitive communities you can learn what you’re doing well, what needs improving, and gain a stronger understanding of what you can do to enhance the performance of your business.
For some businesses on social media, being proactively social can be fraught with organizational challenges.
Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience;
They forget to be social.
Here we are with another installment of 3 Links, a collection of three blog posts on social media, digital and content marketing related topics that I feel are worthy of your attention.
While LinkedIn is a fantastic platform for recruitment, other platforms such as Facebook, Twitter, Instagram, YouTube, and Vine can be highly effective to utilize for your recruitment efforts as well.
Consumers’ brand preference and purchase intent is being influenced in the pre-market stage of their purchase path. That is, they are making critical decisions that will influence their purchases even before they are thinking about making a purchase.
Powerful stuff.
Conducting consumer research via social media affords many benefits versus traditional methods such as recruiting for in-person focus groups. It can be significantly less expensive, you can question your audience at a moment’s notice, you are more likely to get genuine responses, you’ll avoid having a single overbearing participant sway the opinion of a larger group, and it’s more flexible and adaptable.
For 72 percent of consumers, online reviews are the number one driver when making a purchase decision.
Let’s discuss how you can go about getting more online reviews from your consumers or clients to favourably influence consumer purchase decisions.
While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.
Depending on what business you are in, your location can be critically important to your audience when making purchase decisions, and therefore, including your business’ location on your social media profiles is of utmost importance.
Here we go again… another grouping of blog posts that you should read if you’re interested in social media, content or digital marketing.
There a huge number of ways that your community can contribute to product development, so I’ll just highlight a few to serve as thought-starters for the next time you plan to expand your product or service offerings.