Here we go again… another grouping of blog posts that you should read if you’re interested in social media, content or digital marketing.

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When you get your business blog started, it’s tempting to invest in a custom blog design, theme customization, or other features that will set your business’ blog apart from the rest.

My advice on this is quite simple; DON’T.

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It’s as simple as this… If you’re into social, digital or content marketing, you should really read the following blog posts.

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It can be discouraging to those who are contributing content, and working like crazy to keep a blog afloat to not see unique visitors, page views and subscribers come in droves from the get-go.

Additionally, it can be tough to justify the ROI of your business’ blog to supervisors, management or ownership without having incredible reach.

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