
The secret is out! Running promotions on social media can be an effective way to reward existing fans of your brand, further prove your brand’s promise, and attract new people to your brand.
To maximize the ROI of running a promotion, however, you’re going to want to promote your activity to boost awareness and attract a maximum number of relevant participants.

You can grow your likes, followers, or subscribers at warp-speed with social media promotions. Which is pretty awesome; particularly when you’re trying to justify your social media marketing spend to the bigwigs upstairs, or the time and resources you pump into social if you’re a small business or start-up.
What’s the problem then?

34% of consumers like brands on Facebook for promotions or discounts, and 21% of consumers like brands for free giveaways. Doing some simple math for you, that equates to 55% of all Facebook brand Page likes that are driven by people’s desire to get something for free or to save a few bucks. Pretty compelling information, but there are two sides to this story.