Facebook recently announced a new advertising product that will surely be of great interest to small and medium sized businesses: local awareness ads.
Unless you’ve been spending the last couple of months on ICQ or MySpace, you know that Twitter recently launched a massive new redesign for user profiles. But is this just a precursor to an even bigger, more meaningful update?
Whether it’s the New York Times publishing online ads, or it’s you and your business publishing social media updates, we are all responsible for the content we publish and need to take responsibility to ensure its integrity, even if it’s already been scheduled.
The impending organic reach apocalypse might seem like doom and gloom, but there are some things you can do to prepare your business for this seemingly inevitable event.
Visible Measures reported that Super Bowl ads saw a total of 370 million online views last year, and ads released ahead of time received between 200-600 percent more impressions than those that didn’t
So, this is all well and good, but what can be learned from this phenomenon and applied to your business?
The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and wallets, the advertising. And I know I’m not alone on this front.
Every day there are businesses and brands producing and publishing amazing content, and tightly integrating traditional media with their digital and social programs.
It wasn’t long ago that I was writing about Ikea’s awesome 2014 augmented reality print catalogue, and Ikea has knocked it out of the park again with their second-hand furniture campaign.
Listen up agency friends!
I know there are some of you that find the ongoing creation of social media content to be a bit of a drag, but there is huge creative opportunity here that you really should be excited for.
Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.
Failing to properly promote your content means you’re missing out on maximizing the ROI of your social media and content marketing efforts.
So, what to do?
I know that you’re probably thinking there’s no possible way that an Ikea catalogue could possible be anything close to being considered ‘killer content’, but I think if you check this out for yourself that you’ll agree with my thinking that this is pretty cool.
I’m not going to spend time in this post to discuss all of the measures by which success on social media can be measured; instead I’ll cut to the chase.
The real reason you’re probably reading this article is because of what’s promised in the title, so here we go.
The silver bullet for acquiring Facebook fans is…
While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important social platforms can be to your business.
There are many factors that affect a video’s likelihood of ‘going viral’, and many of which are either beyond your control, or take huge amounts of time or financial resources to achieve.
There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches I recently conducted, there aren’t a great number of sources to inform you about the results you can achieve with TrueView ads.
Planning and investing in social media and traditional media shouldn’t be mutually exclusive. In fact, there can be huge benefits to planning the two in tandem.
After much experimentation with Facebook ads, what I’ve consistently found is that with nurturing – monitoring and optimization – it is fairly easy to create ads that outperform Facebook’s recommended bid rates for CPC ads.
Reality today is such that social media should be considered when executing virtually any corporate communications program. Opportunities to drive traffic to your social properties, promote your content, integrate technology, and more, should not be overlooked.
If you’ve ever included, ‘Like us on Facebook’, or, ‘Follow us on Twitter’, on any of your advertising collateral, you could be missing an opportunity to achieve better results.
Facebook ads can be a useful tool to add to your marketing mix if used correctly.