Armistice Day was originally observed to remember the soldiers who died in the line of duty during the First World War. As time passed, and thus more wars were fought, the tribute we pay to fallen soldiers expanded to include these more recent wars including World War II, the Korean War, Afghanistan, and all other conflicts in which members of the Canadian Forces have served. In time, Armistice Day came to be known as Remembrance Day.
For many other countries around the world, the specifics obviously differ slightly, but today is the day that we remember the ultimate sacrifice made by so many.
I’m clearly not a history buff, so my apologies for the surface-scratch of an explanation of the importance and meaning of this day. What is clear is that this is a serious day of observation, a day that we should be paying tribute to the men and women who have so bravely fought for us.
I know many of you know what Remembrance Day is, and why we observe it.
However, after browsing my Facebook Newsfeed today, it’s clear that there may be a few people out there who needed a reminder.
Nobody will be singled out, but what I came across today in my Newsfeed were several sponsored stories from businesses clearly exploiting Remembrance Day posts as bait for fan acquisition.
Frankly, this just seems like bad taste to me.
The observation of Remembrance Day shouldn’t be seen as a social media opportunity. If you want to pay tribute to the soldiers that have served your country on your organization’s social media properties, it is my recommendation to do it tastefully, in a tone that is appropriate for the day, and keep it solely focused on honouring those deserving of being honoured.
I am certain that the people in these organizations didn’t intentionally mean any disrespect by their posts, and subsequent paid promotion of their content, but it serves as a reminder to really think before publishing content on your social media communities to ensure what you’re posting is appropriate.