For many, this is a long overdue feature. It seems like pretty basic functionality to allow users to edit their posts following publication.
If you’ve made a typo, need to correct some of your information, or make any small adjustments, this will be an absolute life-saver, and particularly so if the post requiring editing has already attracted some social interaction.
It’s a simple tool to use:
Simply click on the drop-down in the top right of the post you’d like to edit.
And make your revisions.
Here’s the thing; you really shouldn’t be using this tool.
Before publishing any content, on any platform, it should be thoroughly proofread to ensure it is flawless and without need of future revision.
Publishing updates with typos, grammatical errors, false information, or anything imperfect is unprofessional and can have a real impact on the perception your current and prospective consumers have of your business or brand.
Imagine showing up to a business’ Facebook Page for the first time and seeing their latest post has a glaring typo or grammatical error.
You would instantly have a negative opinion of them.
If they can’t ensure something as simple as posting a Facebook update is done correctly, is the workmanship of their product going to be shoddy? Is their service going to be comprehensive and top-tier?
Further to this, if the competition is presenting itself flawlessly, it gives consumers just one more reason to choose them over you.
So, do your best to never use this new tool.
Take time and care to proof your content before publishing to ensure you’re always putting your business or brand’s best foot forward.
Have you ever come across a profile on social media that is littered with errors?
If so, what was the impression you were left with of that organization?
Have you ever decided against a purchase decision because an aspect of a business’ communications was unprofessional?
Let me know in the comments, or on Twitter @RGBSocial. It would be great to hear from you.