I love testing on social media, particularly when running ads.
When running Facebook ad buys, I will create a huge number of ads, allocate a certain percentage of the overall spend to testing, review analytics, optimize, and repeat.
Testing is the best way to maximize the efficiency of your spend, achieve the best possible results, and learn what copy and visuals users find to be most motivating.
Recently, when setting up a relatively small Facebook ad buy for one of my Clients, I was pleasantly surprised by a new feature that allows you to test up to 6 visuals for each ad that you set up.
Historically, while you’ve been able to do something like this, you’ve had to go through the setup process as many times as visuals you’ve wanted to test. Now you can simply upload up to 6 visuals, and presto, Facebook will run a mix of all 6 ads that you can easily monitor and track effectiveness.
The next time you’re running a Facebook ad buy, be sure to try out this new feature. I’m sure you’ll appreciate the ability to more easily test visuals to get the best possible ROI from your advertising budget.
How do you test and optimize your Facebook ad buys?
Let me know what you think of this new feature in the comments, or on Twitter @RGBSocial