Starting a Blog

It’s roughly 1 year, and 100 posts ago today, that I started the RGB Social blog.

This blog most certainly remains in its infancy, and I still feel as though I’m just getting started, but I thought this as good a time as any to reflect back and share a bit about my experience with it thus far.

Who knows, maybe there’s a thing or two you can take away from this, or if you’re just getting going with blogging yourself, maybe I can shed a bit of insight on what’s in store for the near future of your blog.

In the beginning, there was… not much of anything actually.

As anticipated, when I first started this blog, things started out slow. Really slow.

Admittedly, this is the first real blog that I’ve started, contributed to, and maintained for my own purposes. I’ve helped some companies start their blogs, contributed to a few here and there, but never strictly for myself.

Somehow, things feel different when you’re blogging for yourself. I suppose it’s the very personal interest you have in it, but it’s easy to lose sight of experience gained on other blogs.

Anyway, when I started the RGB Social blog, for some reason I thought things would start out quicker than they did, but building a blog takes time. It takes time to get into a groove with your content creation. It takes time to acquire a few subscribers. It takes time for your blog to resemble anything worth reading.

It takes time, so be patient and stick with it.

If you wouldn’t pay attention to your blog, why would anyone else?

I’ve found this to be an important thing to remember, and is something I like to share with others.

I still feel like I’ve just started this blog, but I’ve created enough content, and written about enough subjects, that I feel like if I were a visitor that I might be able to find at least a couple of articles that might be of interest.

When I visit blogs – particularly smaller, independent blogs, which mine certainly is – I quickly dismiss ones that don’t have very much content, or haven’t been maintained for very long.


Well, mainly because of the high drop-off rate of aspiring bloggers. I find that so many people start a blog, write a few articles, and then you never hear from them again. It’s been shown that over 80 percent of corporate bloggers stop after 5 posts max, and I’d be willing to bet that number increases for independent bloggers.

At the end of the day, I suppose I’m not willing to invest my time following a blog run by a person who hasn’t proven their own investment in their blog. When they have, I’m much more inclined to pay attention and follow in the future.

And this was, and probably still is the case with my blog.

Keep this in mind when you’re starting your blog. Sure it’s yours, but if you were a first time visitor, is it really the kind of thing you’d subscribe to, or pay particular attention to? Probably not. Attention needs to be earned through consistency, lots of hard work, amazing content, and promotion.

Don’t give up. Keep working. Stay dedicated. Take pride in little wins. I can tell you that while I don’t have the most popular blog on the web, my blog performs worlds better now than it did one year ago.


Starting a new blog for any purpose, be it for business or personal, requires a tremendous amount of work and resolve.

Except for very rare circumstances, there is no such thing as an overnight success – in the traditional sense anyway – when it comes to blogging. This said, don’t lose sight of the fact that there is tremendous value in contributing to and maintaining a blog for your business, even before you have countless unique visitors and daily page views, and a subscriber list of thousands.

So, if you’ve started a blog and are wondering when the payoff will come, don’t fret, just keep working your butt off. The payoff will come soon enough, or perhaps it’s time to look at the value you get from blogging in alternative ways.

What value do you gain from your young blog?

How have you accelerated the achievement of success with your blog?

By what measures to you gauge the success of your blog?

It would be amazing to hear about your experiences in the comments, or on Twitter @RGBSocial. I look forward to hearing from you.

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Blogging, Engagement, ROI, Social Media Marketing


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