Heidi Cohen presents some compelling statistics to support that the effective use of social media can lead to customer acquisition, and ultimately, sales. These statistics are broken out by social media platform and are supplemented with actionable marketing tips to enhance your ability to acquire customers.
Understanding your competitive landscape is critical to maintaining a leadership position and social media affords many opportunities to monitor your competitors. Freddy Aurso lists 8 ways that you can monitor your competitors on social media including on Twitter, Google Trends, Google Alerts, SEO ranking tools, and conducting online surveys, to list a few.
Pinterest has quickly become an integral part of many marketers’ social media marketing activity. Not only is it a fantastic visual platform, but also it is proving to be quite effective at generating leads and sales. In this article, Pam Dyer does a great job describing how to setup a business account on the platform, and then goes on to provide a quick walk-through of how to get started with Pinterest analytics to help you track, measure and optimized your activity.
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