Facebook Timeline Post Targeting

Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?

Funnily enough, I’ve found that this feature isn’t enabled by default for many Facebook Pages, which means you may need to make a few adjustments to gain access.

If you don’t have access to Facebook’s timeline post targeting options, no worries.

You can fix this by adjusting your privacy settings. Skip to the step-by-step instructions below for how to adjust your privacy settings to be given access to this powerful feature.

Being able to target an audience for your Facebook updates can be incredibly powerful.

It allows you to create and publish content for your audience with added context, which will make your posts all the more valuable. Also, if you have messaging or content that is only relevant or valuable to a portion of your audience, you can target your updates specifically for them, so as to not spam the rest of your audience and risk dreaded ‘unlikes’.

Targeting your posts is win-win for you and your consumers.

Benefits of targeting your posts include higher engagement and interaction with your content, and your audience will see greater value in the content you provide to them, which can lead to greater brand affinity, loyalty, virality, or stronger purchase intent to list a few.

Currently Facebook allows you to target based on your audience’s gender, relationship status, educational status, interests, age, geographic location, and language.

Following are step-by-step instructions for how to gain access to Facebook’s powerful timeline post targeting options on your business or brand Page:

UPDATE (4.10.14): Since the publication of this post, Facebook has updated how to activate targeting options through settings. For updated step-by-step instructions please reference this post.

STEP 1: In the Admin Panel, click on the ‘Edit Page’ drop-down menu


STEP 2: Click ‘Edit Settings’


STEP 3: Ensure you’re on the ‘Manage Permissions’ tab


STEP 4: Check the ‘Post privacy gating’ check box


STEP 5: Click ‘Save Settings’


That’s it! Those few easy steps and you’ve unlocked a whole new world of possibilities for your business or brand on Facebook.

If you have just gained access to Facebook’s targeting options, how do you plan to utilize them?

If you’ve been using Facebook’s targeting options for some time, how have you effectively been using them?

It would be awesome to chat with you about this in the comments, or on Twitter @RGBSocial, so please don’t be shy to share your thoughts.

Join the conversation! 3 Comments

  1. […] Matthew Do you have access to Facebook’s targeting options for your timeline posts on your business or […]

  2. […] 3 – How to Activate Targeting Options for Facebook Timeline Posts […]

  3. […] one year ago, I had written a post to provide step-by-step instructions on how to adjust your Facebook Page privacy settings to give you access to this powerful feature set, but the instructions have since been rendered […]


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Community Management, Engagement, Facebook, Social Media Marketing


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