In this article, Mark Schaefer discusses the importance and requirements of establishing a social media lead team within your organization. If you’re working toward, or recognize the need for formalizing an approach to social media in your organization, this is a must read.
Are the social media platforms that consume the majority of your effort also the platforms that yield the strongest results for your business? In this article, Robert Caruso offers practical, yet fantastic advice about being disciplined about achieving serious social media marketing results. This is one of those reads that just makes sense, but might not necessarily be something you’ve thought of… at least in some time.
Social media icons are everywhere and are on seemingly everything; packaging, signage, products, and more. DJ Waldow offers suggestions on how to optimize the performance of the social media icons that you include on your collateral, or wherever you choose to place them. This article struck a chord with me because there are so many instances of social media icons being used – in my opinion – improperly and without clear purpose.
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Have you read anything great that you’d like to share? Let me know in the comments, or on Twitter @RGBSocial