This is the fifth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you read as well:
The title is pretty self-explanatory. Social Media Examiner selected a list of the top 10 blogs from over 750 nominations. The list, as you might expect, is comprised of impressive, highly successful blogs, all of which are worthy of following if you don’t already.
In this article, Alex Kantrowitz uses Oreo’s now famous Super Bowl blackout tweet as the focus for his post offering a perspective on the value of real time marketing. It’s an interesting piece that compares Oreo’s 14,000+ retweets with the incredible number of impressions and exposure that mass media can easily generate. Alex makes it clear that while there is certainly great value that can be had through real time marketing, there is still an important role for more traditional forms of advertising.
Brad Smith, in an article published on Social Media Today, details reasons why avoiding social media will hurt your business including that consumers are talking about your business on social media with or without you, it’s key to increasing conversion rates, and it fuels your other marketing tactics. All of these are valid points, and anyone with interest in results-driven marketing should definitely give this a read.
Take a read and let me know what you think. If you find these posts to be interesting, valuable or entertaining, I encourage you to leave these bloggers a comment with your thoughts as well.
Have you read anything great that you’d like to share? Let me know in the comments, or on Twitter @RGBSocial